About

We Spark Old Leads into Booking New Business

At Traffic This Way, we re-engage your old leads with insightful, beautifully crafted content. Then, using intelligent AI-driven conversations, we nurture these contacts until they are ready to book an appointment.

How often do you market your old leads?

If it’s less than twice a month, you’re neglecting a valuable resource that likely required a significant investment to build.

Do you have the time and resources to craft engaging content to send out twice a month, and to follow up each engagement with a call?

That’s where we come in. Here’s how it works…

How It Works

1. Re-Engage Old Lead

1. Emails Re-Engage Old Leads

We craft insightful and engaging content and email this twice a month to your contact list. We closely track the recipients who interact with each campaign, engaging only those who show interest with the next step.

2. AI Engages Hot Leads

2. AI Engages Hot Leads

We carefully model our AI, Alex, to perform like your best advisor. Alex then contacts each interested lead via SMS/WhatsApp, re-engaging and nurturing them, inside and outside of business hours.

3. You Receive Booked Appointments

3. You Receive Booked Appointments

Our AI Alex independently works through your most active leads, booking interested prospects into sales calls with your advisors or sending leads to complete a questionnaire form online.

  A Partnership

We’ve been successfully running clever digital lead generation campaigns in the UK Personal Finance sector for over 5 years for both clients and our own brands.

We look to nurture partnerships with every client, constantly evolving our strategies and technology, delivering new business in volume.

  Our Guarantee

We believe in our strategies and our proud of the success they have delivered to our partners, so we offer a 100% full return on investment if you are not satisfied after 90-days.

  Example Costs & Profits

Management Fees:

Excluding email and SMS costs (please see Rate Card).

  • Month 1: Cost = £1,500 (Initial One-Off Set Up Cost + Monthly Email Marketing & AI Management Service)
  • Month 2: Cost = £750 (Monthly Email Marketing & AI Management Service)
  • Month 3: Cost = £750 (Monthly Email Marketing & AI Management Service)

Total Management Cost = £3,000

Commission Fees:

AI Sales Commission @ £20 per appointment.

  • Month 1: 12 x Appointments = £240
  • Month 2: 12 x Appointments = £240
  • Month 3: 12 x Appointments = £240

Total Commission Cost = £720

Potential Profit:

Assuming broker commission of £750 per deal.

  • Month 1: 5 x Deals = £3,750
  • Month 2: 5 x Deals = £3,750
  • Month 3: 5 x Deals = £3,750

Total Commission Earnt = £11,250
Minus Total Cost (£3,720) = £7,530 Profit!

  All covered by 90-Day Guarantee. Full money back after 3 months if not satisfied.

  Full Rate Card

  • Email Marketing & AI Management Service – £750 PCM
  • AI Sales Commission @ £20 per appointment
  • Email Costs – £0.0006p per email (roughly 60p per 1000 emails sent)
  • SMS Costs – £0.05p Outbound per SMS* (£5 per 100 standard SMS messages sent) / £0.008p Inbound per SMS*
  • Mobile Line Rental – £5 PCM
  • Initial One-Off Set Up Cost – £750
  • 3-month minimum initial contract
  • 1 months’ notice to terminate after the initial 3-month period
  • Invoices raised in advance
  • Successful lead appointments cost billed at the end of each month on a 14-day term
  • 90-Day Guarantee – Full money back after 3 months if not satisfied
  • All prices excluded VAT

* Text messages are charged per segment. A single SMS message technically supports up to 160 characters, or up to 70 if the message contains one or more Unicode characters (such as emoji or Chinese characters). Prices may change from time to time without notice.

  Arrange a Demo

Simply email hello@trafficthisway.com and we will arrange a simple remote demo so that you can see the process (both marketing email and AI sales chat) in action for yourself.

AI Driven SMS Chat