Lead Supply - Traffic This Way

Leads = Growth

Sales grow businesses and sales teams need high quality leads. The age of cold calling and purchasing poor quality lead lists is long gone. In today’s digital world, a sales call should never be the first step.

Intelligent Lead Generation

Today, data is king. Every action online leaves a footprint, which grows over time to a full persona. At Traffic This Way, we match this customer data to our client’s requirements to produce great leads.

Precise Targeting

We start by understanding our client’s wants and needs. We then create customer profiles and place the right advert in front of the right people. We analyse, review and repeat, creating hotter and hotter leads.

How?

Social Media Execution

No print, no TV. We exist in the social spaces on your phones and tablets. We understand how each channel is different and how to “talk” in these spaces. We don’t force our message. We let your customers come to us. We invite. Now that’s a lead worth calling!

Social Media Execution

Our Process

How we generate pre-qualified intelligent leads
for forward thinking businesses.

Client Agreement & Order

Leads are supplied in pre-approved tranches of 50, 100, 200 plus, to be generated and delivered over a specific time frame (1 week, 2 weeks, 1 month etc.). We work with each client to understand their unique data requirements for each lead generated and their required delivery specification and process.

Adverts & Lead Acquisition

Intelligent social media advertising attracts potential customers into a carefully designed funnel, where validation of each potential lead is undertaken. All advertising costs are met by the client as part of the agreement. Traffic This Way undertake all day-to-day management of the adverts.

AI Lead Validation

Using intelligent AI Sales Bots, conditional logic forms and questionnaires, we engage each potential lead to make sure they fit both our partner client’s customer demographic and, most importantly, that the enquiry is of benefit to them. Our primary goal is to provide generated leads with a solution at THEIR request.

Lead Distribution

Qualified leads are immediately sent to our partner client’s CRM for them to engage. Traffic This Way can write to your CRM’s API enabling a seamless flow from advert and qualification to your sales team and customer on-boarding. We can also provide intelligent CRM services on demand if required.

Commission Paid on Performance

Traffic This Way ONLY earn from your success. We look to engage each client on a commission structure which pays out only when a lead we supply becomes a customer. Being paid on performance keeps our client’s risk at a minimum and our incentive to succeed high. In short, it is in our interest to supply leads that convert.

Evaluation & Evolution

We constantly engage our partners to provide feedback and data on our lead generation services. This information is reviewed and evaluated to hone and adjust each lead generation process to provide an ever more efficient pipeline. Our service is always evolving, always improving.