Why?

Leads = Growth

Leads = Growth

Sales grow businesses and sales teams need high quality leads. The age of cold calling and purchasing poor quality lead lists is long gone. In today’s digital world, a sales call should never be the first step.

Intelligent Lead Generation

Intelligent Lead Generation

Today, data is king. Every action online leaves a footprint, which grows over time to a full persona. At Traffic This Way, we match this customer data to our client’s requirements to produce great leads.

Precise Targeting

Precise Targeting

We start by understanding our client’s wants and needs. We then create customer profiles and place the right advert in front of the right people. We analyse, review and repeat, creating hotter and hotter leads.

How?

Smart Phone Advert Preview

Social Media Execution

Social Media Execution

No print, no TV. We exist in the social spaces on your phones and tablets. We understand how each channel is different and how to “talk” in these spaces. We don’t force our message. We let your customers come to us. We invite. Now that’s a lead worth calling!

Social Media Execution

About

At Traffic This Way, we specialise in creating pre-qualified new business leads for growing businesses. Employing intelligent, targeted digital advertising campaigns, we deliver in volume, to a fixed budget across a wide range of business sectors.

Highly Skilled & Experienced

We employ a small, highly specialised team whose principal members have been generating digital leads since 1999. We have been building websites, sales funnels, email marketing, PPC and social media campaigns for over 23 years. We know what works and we know how to execute it.

How We Work

Within the sectors we work, Traffic This Way publishes targeted lead generation websites under its own brands. Within these sectors, we work with a maximum of three complimentary, non-conflicting companies. Qualified leads are distributed to each client under a pre-arranged agreement.

Leads are pre-purchased in batches from 50+ in number and delivered over a set timeframe; 1 week, 1 month etc. Clients pay for only the leads they need.

NO upfront creative costs, NO upfront production costs, and NO upfront setup fees.

Our Process

We generate pre-qualified intelligent leads
for forward thinking businesses.

Client Order & Purchase

Client Order & Purchase

Leads are sold in pre-approved and pre-paid tranches of 50, 100, 200 plus, to be generated and delivered over a specific time frame (1 week, 2 weeks, 1 month etc.). We work with each client to understand their data requirements for each lead generated and their required delivery specification and process.

Adverts & Lead Acquisition

Adverts & Lead Acquisition

Traffic This Way owns and publishes lead generation websites under its own “This Way” brand. These websites act as neutral, impartial introducers to partner companies within each sector. Intelligent social media advertising attracts potential customers to each website, where validation of each potential lead is undertaken.

Lead Validation

Lead Validation

Using smart, conditional logic forms and questionnaires, we engage each potential lead to make sure they fit both our partner client’s customer demographic and, most importantly, that the enquiry is of benefit to them. Our primary goal is to provide generated leads with a solution at THEIR request.

Lead Distribution

Lead Distribution

Qualified leads are immediately sent to our partner client’s CRM for them to engage. Traffic This Way works with no more than 3 partner companies in each of it’s business sectors. Partner companies are identified to compliment a full market coverage so leads can be distributed to the most suited sales team.

 

Evaluation & Evolution

Evaluation & Evolution

We constantly engage our partners to provide feedback and data on our lead generation services. This information is reviewed and evaluated to hone and adjust each lead generation process to provide an ever more efficient pipeline. Our service is always evolving, always improving.