In today’s digital-first marketplace, understanding and leveraging a digital sales funnel is crucial for businesses looking to drive growth and increase conversions.
Grasping these benefits can propel a business to new heights through increased growth and efficiencies.
What is a Digital Sales Funnel?
A digital sales funnel is a representation of the journey your potential customers go through from their initial awareness of your brand to making a purchase. It’s called a ‘funnel’ because, like its namesake, it starts broad at the top and narrows down at the bottom. The funnel consists of several stages, each reflecting a specific phase in the customer’s journey.